Sunday, 16 June 2013

All it's cracked up to BB?


The BB cream, a topic that has been talked about endlessly for the last few seasons, but a trend that I just can't seem to get excited about. I must admit, I'd set this product aside as a fad but a 700% increase in sales between 2011 and 2012 is a real accomplishment, so what is it about this 'Beauty Balm' that really has everyone going?

I had been reluctant to step out of my face coverage comfort zone, a thick heavy foundation for winter, a light mousse for summer; only when my favourite skincare brand Kiehl's brought out their latest innovative cream last month did I really sit up and listen. Rather than jumping on the BB bandwagon, Kiehl's have taken the time to perfect, test and re-perfect the cream which boasts an SPF of 50, vitamin C, natural mineral pigments, glycerin and water resistant UVA/UVB protectors AND claims to improve the appearance of skin in only 4 weeks. I had to try it. So, armed with £23.50 and a bucket load of optimism, that's exactly what I did. And the results are in... Expensive? Yes. Worth it? Absolutely. Unlike other BB creams I have tried which leave a less than desirable coverage and a rather patchy finish, Kiehl's Actively Correcting & Beautifying BB Cream covers all of my blemishes, providing me with glowing, healthy looking skin, an effect which lasts long into the night. Only time will tell if it is capable of improving the appearance of blemish scars and un-even skin tone but I am finally willing to give it a chance.

So perhaps now is the time to let BB into my life - but as for the new product on the block? We'll have to CC.

Stockists: Kiehl's (kiehls.co.uk)